Core discipline AQOMI led on the Art of project.
Art of
Magic.
From an eCommerce homepage to a full brand refresh.
Art of Magic
AQOMI Studios
AQOMI Studios
From a brief in entertainment ecommerce
to one recognizable brand.
Art of Magic approached AQOMI to reimagine their eCommerce homepage. The initial concept proved so successful that the brand commissioned additional sections — ultimately inspiring a full brand refresh and a push to take over the online market.
The brand operates in entertainment ecommerce, speaking to online shoppers and enthusiasts.
Full creative direction, from strategy to finished applications.
Strategy
Make the brand
impossible to ignore.
We delivered key visuals, graphic design direction, and a complete website design that positioned Art of Magic as a premium brand in the entertainment space.
One clear story.
Connect every touchpoint into a single, coherent narrative instead of disconnected assets — so online shoppers and enthusiasts instantly understand who they are.
Stand apart.
Give the brand a distinctive visual signature that separates it from everything else in entertainment ecommerce and earns a second look.
A repeatable system.
Establish logo, typography and colour rules that stay consistent from the first impression to the hundredth.
Built for every surface.
Design a system that travels cleanly from digital to print, campaign and environment without losing its character.
Before
A single homepage.
New direction
A premium online brand.
The work
The system,
in the world.
Selected Art of visuals from the AQOMI project — identity, key visuals and applied brand.
What the system enables
What a coherent
system unlocks.
The Art of system is designed to support recognition, hierarchy, reuse and growth across every touchpoint.
01
Brand recognition.
A consistent logo, palette and type hierarchy create a signature the audience remembers.
02
Clear hierarchy.
Information and imagery sit inside one visual architecture, easy to read at any scale.
03
Cross-channel reuse.
The same system extends from web to print, social and physical applications.
04
Room to grow.
A flexible foundation the brand can build on as it expands into new markets and formats.
Delivery
Not just a logo.
A working system.
A brand system that stays coherent across identity, digital, campaign and physical use.
Identity.
Primary and secondary logo use
Clear-space and proportion rules
Colour and monochrome variants
Responsive brand marks
Visual system.
Colour palette
Typography hierarchy
Graphic and image direction
Art-direction guidelines
Digital.
Website visual consistency
Key content modules
Social templates
Campaign adaptations
Applications.
Print and collateral
Environmental and large-format
Presentation systems
Consistent use at scale
Your brand.
Next.
Like Art of, your brand can move from a brief to a system people recognize. Let's build it.