Core discipline AQOMI led on the DHD project.
DHD
Surfing.
Featured in Best of Behance — 37K views, 2.3K appreciations.
DHD Surfing
AQOMI Studios
AQOMI Studios
From a brief in action sports
to one recognizable brand.
Featured in Best of Behance with 37K views and 2.3K appreciations. AQOMI crafted a brand identity for DHD Surfing that captures the raw energy of the ocean.
The brand operates in action sports, speaking to surfers and the wider board community.
Full creative direction, from strategy to finished applications.
Strategy
Make the brand
impossible to ignore.
Clean, aggressive, and unmistakably built for performance — every element was designed to speak the language of the sport while competing on a global stage.
One clear story.
Connect every touchpoint into a single, coherent narrative instead of disconnected assets — so surfers and the wider board community instantly understand who they are.
Stand apart.
Give the brand a distinctive visual signature that separates it from everything else in action sports and earns a second look.
A repeatable system.
Establish logo, typography and colour rules that stay consistent from the first impression to the hundredth.
Built for every surface.
Design a system that travels cleanly from digital to print, campaign and environment without losing its character.
Before
A performance brand.
New direction
A global action-sports identity.
The work
The system,
in the world.
Selected DHD visuals from the AQOMI project — identity, key visuals and applied brand.
What the system enables
What a coherent
system unlocks.
The DHD system is designed to support recognition, hierarchy, reuse and growth across every touchpoint.
01
Brand recognition.
A consistent logo, palette and type hierarchy create a signature the audience remembers.
02
Clear hierarchy.
Information and imagery sit inside one visual architecture, easy to read at any scale.
03
Cross-channel reuse.
The same system extends from web to print, social and physical applications.
04
Room to grow.
A flexible foundation the brand can build on as it expands into new markets and formats.
Delivery
Not just a logo.
A working system.
A brand system that stays coherent across identity, digital, campaign and physical use.
Identity.
Primary and secondary logo use
Clear-space and proportion rules
Colour and monochrome variants
Responsive brand marks
Visual system.
Colour palette
Typography hierarchy
Graphic and image direction
Art-direction guidelines
Digital.
Website visual consistency
Key content modules
Social templates
Campaign adaptations
Applications.
Print and collateral
Environmental and large-format
Presentation systems
Consistent use at scale
Your brand.
Next.
Like DHD, your brand can move from a brief to a system people recognize. Let's build it.