Core discipline AQOMI led on the Metegrity project.
Metegrity.
Aerial photography for a worldlier oil & gas brand.
Metegrity
AQOMI Studios
AQOMI Studios
From a brief in oil & gas
to one recognizable brand.
Metegrity asked us to refresh their current website. We decided to focus on incorporating aerial photography into their brand assets — a deliberate choice to make them feel like a more worldly organisation.
The brand operates in oil & gas, speaking to enterprise and multinational stakeholders.
Full creative direction, from strategy to finished applications.
Strategy
Make the brand
impossible to ignore.
The redesign is clean, minimal, and futuristic. Exactly what you would expect of a multinational oil company operating at scale.
One clear story.
Connect every touchpoint into a single, coherent narrative instead of disconnected assets — so enterprise and multinational stakeholders instantly understand who they are.
Stand apart.
Give the brand a distinctive visual signature that separates it from everything else in oil & gas and earns a second look.
A repeatable system.
Establish logo, typography and colour rules that stay consistent from the first impression to the hundredth.
Built for every surface.
Design a system that travels cleanly from digital to print, campaign and environment without losing its character.
Before
A dated website.
New direction
A worldly enterprise brand.
The work
The system,
in the world.
Selected Metegrity visuals from the AQOMI project — identity, key visuals and applied brand.
What the system enables
What a coherent
system unlocks.
The Metegrity system is designed to support recognition, hierarchy, reuse and growth across every touchpoint.
01
Brand recognition.
A consistent logo, palette and type hierarchy create a signature the audience remembers.
02
Clear hierarchy.
Information and imagery sit inside one visual architecture, easy to read at any scale.
03
Cross-channel reuse.
The same system extends from web to print, social and physical applications.
04
Room to grow.
A flexible foundation the brand can build on as it expands into new markets and formats.
Delivery
Not just a logo.
A working system.
A brand system that stays coherent across identity, digital, campaign and physical use.
Identity.
Primary and secondary logo use
Clear-space and proportion rules
Colour and monochrome variants
Responsive brand marks
Visual system.
Colour palette
Typography hierarchy
Graphic and image direction
Art-direction guidelines
Digital.
Website visual consistency
Key content modules
Social templates
Campaign adaptations
Applications.
Print and collateral
Environmental and large-format
Presentation systems
Consistent use at scale
Your brand.
Next.
Like Metegrity, your brand can move from a brief to a system people recognize. Let's build it.