Core discipline AQOMI led on the Penta project.
Penta
Hospitals.
A futuristic standard for a 27-hospital group.
Penta Hospitals
AQOMI Studios
AQOMI Studios
From a brief in healthcare
to one recognizable brand.
When Penta approached us they operated a group of 27 hospitals. We partnered with them on several design projects over a number of years — building a lasting creative relationship at every scale.
The brand operates in healthcare, speaking to patients, staff and partners.
Full creative direction, from strategy to finished applications.
Strategy
Make the brand
impossible to ignore.
The centrepiece was the Penta Corporation website — featuring unique double exposure imagery on each page and a clean, futuristic aesthetic that set a new standard for how a healthcare group presents itself to the world.
One clear story.
Connect every touchpoint into a single, coherent narrative instead of disconnected assets — so patients, staff and partners instantly understand who they are.
Stand apart.
Give the brand a distinctive visual signature that separates it from everything else in healthcare and earns a second look.
A repeatable system.
Establish logo, typography and colour rules that stay consistent from the first impression to the hundredth.
Built for every surface.
Design a system that travels cleanly from digital to print, campaign and environment without losing its character.
Before
A hospital group.
New direction
A futuristic healthcare brand.
The work
The system,
in the world.
Selected Penta visuals from the AQOMI project — identity, key visuals and applied brand.
What the system enables
What a coherent
system unlocks.
The Penta system is designed to support recognition, hierarchy, reuse and growth across every touchpoint.
01
Brand recognition.
A consistent logo, palette and type hierarchy create a signature the audience remembers.
02
Clear hierarchy.
Information and imagery sit inside one visual architecture, easy to read at any scale.
03
Cross-channel reuse.
The same system extends from web to print, social and physical applications.
04
Room to grow.
A flexible foundation the brand can build on as it expands into new markets and formats.
Delivery
Not just a logo.
A working system.
A brand system that stays coherent across identity, digital, campaign and physical use.
Identity.
Primary and secondary logo use
Clear-space and proportion rules
Colour and monochrome variants
Responsive brand marks
Visual system.
Colour palette
Typography hierarchy
Graphic and image direction
Art-direction guidelines
Digital.
Website visual consistency
Key content modules
Social templates
Campaign adaptations
Applications.
Print and collateral
Environmental and large-format
Presentation systems
Consistent use at scale
Your brand.
Next.
Like Penta, your brand can move from a brief to a system people recognize. Let's build it.