Core discipline AQOMI led on the Rocket project.
Rocket
Runner.
Neon energy for a futuristic running app.
Rocket Runner
AQOMI Studios
AQOMI Studios
From a brief in fitness tech
to one recognizable brand.
Rocket Runner was an internal concept for a futuristic running app. We wanted to strip back the clutter and inject some neon energy into the mix — something that feels as fast as it looks.
The brand operates in fitness tech, speaking to runners and fitness users.
Full creative direction, from strategy to finished applications.
Strategy
Make the brand
impossible to ignore.
Rocket Runner feels cool, sleek, and athletic — the pink tones give it a premium edge that separates it from every other fitness app on the market. Don't forget to look closely at the smoke.
One clear story.
Connect every touchpoint into a single, coherent narrative instead of disconnected assets — so runners and fitness users instantly understand who they are.
Stand apart.
Give the brand a distinctive visual signature that separates it from everything else in fitness tech and earns a second look.
A repeatable system.
Establish logo, typography and colour rules that stay consistent from the first impression to the hundredth.
Built for every surface.
Design a system that travels cleanly from digital to print, campaign and environment without losing its character.
Concept
Another fitness app.
New direction
A neon-fast running brand.
The work
The system,
in the world.
Selected Rocket visuals from the AQOMI project — identity, key visuals and applied brand.
What the system enables
What a coherent
system unlocks.
The Rocket system is designed to support recognition, hierarchy, reuse and growth across every touchpoint.
01
Brand recognition.
A consistent logo, palette and type hierarchy create a signature the audience remembers.
02
Clear hierarchy.
Information and imagery sit inside one visual architecture, easy to read at any scale.
03
Cross-channel reuse.
The same system extends from web to print, social and physical applications.
04
Room to grow.
A flexible foundation the brand can build on as it expands into new markets and formats.
Delivery
Not just a logo.
A working system.
A brand system that stays coherent across identity, digital, campaign and physical use.
Identity.
Primary and secondary logo use
Clear-space and proportion rules
Colour and monochrome variants
Responsive brand marks
Visual system.
Colour palette
Typography hierarchy
Graphic and image direction
Art-direction guidelines
Digital.
Website visual consistency
Key content modules
Social templates
Campaign adaptations
Applications.
Print and collateral
Environmental and large-format
Presentation systems
Consistent use at scale
Your brand.
Next.
Like Rocket, your brand can move from a brief to a system people recognize. Let's build it.